In 2008-2010, the events industry went through a heck of a downturn (along with the rest of the country). Companies simply weren't hosting events anymore--whether their business was ailing, they needed to be economically shrewd, or they simply needed to maintain the appearance of austerity.

We discovered that the stopgap measure of virtual or hybrid events was better than nothing--but that no one was ready to give up large face-to-face events. As soon as the economy rebounded, people were meeting again (and more than ever).

There were a few reasons for this:
Face-to-face events provided superior engagement and networking experiences.
Video and virtual events didn't replace human connection.
In-person and destination events were highly motivating and produced a significant return on their investment.

But. Virtual events were better than nothing.

Now we find ourselves unable to physically get together to quell the spread of a pandemic. None of us really know how long or short-lived it will be, or when companies will go back to hosting face-to-face events again. (And it isn't an IF, it's a WHEN.)

In the meantime, we revisit virtual events. Videoconferencing. Virtual tradeshows.

The good thing is: we've learned a few things about best-practices for virtual engagement from the 2008-2010 years. In the next few blog posts we'll cover some of the problems you're likely to come across in the virtual event space--and some of the ways you can mitigate those problems.

Meetings Mean Business recently put out a call for people in the travel industry to submit videos explaining why meetings were important to them.

While we come at this issue from a slightly different perspective, we also decided to submit our own video--highlighting why corporate meetings are critical--both for the travel industry AND for corporations.

Take a look at one of our AniMated characters giving his perspective: